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Killing Us Softly : ウィキペディア英語版 | Killing Us Softly
''Killing Us Softly: Advertising's Image of Women'' is an American documentary by Margaret Lazarus, Renner Wunderlich, Patricia Stallone, and Joseph Vitagliano, based on a lecture by Jean Kilbourne and distributed by Cambridge Documentary Films, Inc. The documentary, first released in 1979 and since revised and updated four times, focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies.〔〔 ==Overview== Kilbourne is critical of the advertising industry, accusing it of misconduct.〔 She argues that the superficial, objectifying and unreal portrayal of women in advertising lowers women's self-esteem.〔 Sexualized images of women are being used to sell virtually all kinds of goods, and Kilbourne argues that they degrade women, encourage abuse, and reinforce the patriarchal, sexist society.〔 Kilbourne also draws a connection between advertising and pornography, stating that "the advertisers are America's real pornographers".〔
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